I studied design and computer graphics, took a detour through producing and found my way back to design, this time knowing how ideas are actually sold. Today I design treatments for advertising, music videos and anything that needs to be pitched.
I believe a pitch deck is the first time an idea exists outside someone's head.
My job is to make it look exactly like it feels in there and get it to you on time.
Years as a graphic designer, building treatments and pitch decks for directors and production companies.
Treatments designed to date. I counted them all, which took longer than I'd like to admit.
Productions that have trusted me with their pitches, many of them more than once.
Countries my clients call home.
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A treatment for the launch of the new Tenet Plus L6 line. The idea was to show elegance through design: a visual research of light, texture and pace that makes the car feel as refined on the page as on the road. Key scenes were visualised with AI image generation.
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A Yandex Maps campaign with a Scandinavian sense of humour. I kept the design clean and simple so the images and references could do the talking. I also created the scenes with AI image generation.
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A campaign for the new Burger King sauce by Astoria. Loud, bold and fully made with AI, which meant keeping the King the same King in every scene, whether he was knitted, a toy or inflatable.
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A treatment for a Starlink and Beeline campaign about staying connected anywhere, from mountain tops to outer space. It was important to keep the authentic feel of the local region and to carry the cinematic mood through the design.
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A treatment for Soflis Nobati, a Georgian dairy brand celebrating its 20th anniversary. Warm storytelling that shows the local beauty and traditions, with the brand’s red ribbon running through the design.
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A treatment for M.Video, one of the biggest electronics retailers. Bold red, big type and clean fashion-style references, so a tech retail brand could feel like a high-end one.
More work is available on request, including treatments for music videos and other advertising formats.
Please use the form below to enquire.
Send me the brief and the deadline,
and I'll tell you how I can help.
